Building Better Forms: Our Product Vision
How RoundPushPin reimagines the form-building experience with conversational UX, developer-first design, and structured data.
Forms are everywhere. Job applications, customer surveys, event registrations, onboarding flows. They're one of the most common ways software collects data from humans. Yet the tools we use to build them force us to choose between great UX and great data.
Do you have to choose between form UX and data quality?
No — that trade-off is a false one. Polished form tools tend to hide your data in a black box, while custom-built forms give you data control at the cost of weeks of work and weaker UX. RoundPushPin gives you both: conversational UX on top of a structured, queryable database.
On one side, you have Typeform and its clones. Beautiful, conversational, high completion rates. But your data lives in a black box. On the other side, you have custom-built forms. Full control over your data model, but you're spending weeks building something that still doesn't look as good.
RoundPushPin eliminates this trade-off.
What are RoundPushPin's design principles?
1. Respondent Experience First
Every form built with RoundPushPin uses a one-question-at-a-time interface. CSS Scroll Snap provides native-feeling transitions. Vue's transition system handles animations. The result feels smooth, focused, and respectful of the respondent's attention.
2. Data as a First-Class Citizen
Behind the scenes, every form maps to a PostgreSQL schema. We use Drizzle ORM with TypeScript to define table structures that mirror your form's questions. This means your data is queryable, joinable, and analyzable from the moment it's collected — the reasoning behind choosing a relational model over JSON blobs.
3. Developer Experience Matters
RoundPushPin is built with TypeScript end-to-end. Validation schemas defined with Zod work on both client and server — the same rules that provide real-time feedback to respondents also protect your API. No duplication, no drift.
4. Own Your Infrastructure
We believe your data should live on your servers. RoundPushPin is self-hosted by default. A Docker Compose file gets you running with PostgreSQL in one command. No vendor lock-in, no data residency concerns, no surprise pricing.
What is RoundPushPin built with?
- Nuxt 4 for server-side rendering and client-side interactivity
- FormKit for schema-driven form rendering
- Drizzle ORM for type-safe database operations
- PostgreSQL for relational data storage
- Pinia for client-side state management
- Zod for isomorphic validation
What is RoundPushPin building next?
Our roadmap is focused on three areas:
- The Form Builder: A visual editor for creating forms with conditional logic, validation rules, and custom themes
- The Response Engine: Real-time data capture with event sourcing for granular analytics
- The Analytics Layer: Built-in dashboards for completion rates, drop-off analysis, and response patterns
We're shipping fast and improving constantly. If you care about forms and data, follow along.
Frequently asked questions
- What makes a good form builder?
- One that delivers a high-completion experience and keeps the resulting data usable. Many tools optimize the first and neglect the second; the better question after 'how does it look?' is 'how do I query this data?'
- Why does form data structure matter?
- Because the storage model caps what you can do later: structured, typed data is queryable and joinable, while unstructured blobs must be wrangled before any analysis. Structure is the difference between data you can question and data you fight.
- Can I self-host RoundPushPin?
- Yes. RoundPushPin is self-hosted, built with TypeScript end to end, so you can run it on your own infrastructure and own your data.
Sources
- Progressive Disclosure (Jakob Nielsen) — Nielsen Norman Group
- Galesic, M. & Bosnjak, M. (2009) — Effects of questionnaire length on participation and response quality — Public Opinion Quarterly
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